This entry was posted on Wednesday, February 20th, 2008 at 6:28 pm and is filed under newsworthy, personal opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Sharper Image Files Bankruptcy
02 20th, 2008
I’m not sure why companies like The Sharper Image and Brookstone ever got into the business of rebranding technology with their name or why they would think that the average consumer would assume quality from their name, but I suspect they’re reconsidering those thoughts as BusinessWeek is reporting that The Sharper Image has filed for bankruptcy protection and is planning on shuttering 90 of their 184 stores.
Sign of the times - hard retail market - or destiny? I’ll let you decide. Personally I think that gadget gifts are better received when they have a recognizable name, and if it weren’t for the success of Osim and their acquisition attempts for Brookstone, I believe that they wouldn’t be far behind. Unfortunately, with both of these gadget companies changing, companies like Best Buy are bound to become “more popular” which means that the consumer will have fewer choices for whatever tech gadget they choose to buy.
~geek
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